Your brand story is central to everything we do, but that story has to be in service to both your business goals and your consumers emotional needs. To that end, we start with discovery and develop your archetype, personality and brand purpose. A lot of strategy stops there, but we believe it's not worth a nickel if you can't create an idea from it. So we then pressure test the strategy by developing an organizing idea and design. It's not complicated, it's effective.