ASCENDIUM EDUCATION GROUP
Creating a new brand and a
Great Lakes Education had changed its name to Ascendium in a merger/acquisition and needed a new identity and a sharper brand story.
The story was interesting: they help low income students get into and through college. It just needed to be told in an impactful way. Often the students they help are the first ones in their families to attend college. This makes them heroes and Ascendium a Hero Archetype.