SARIS CYCLING
Telling the Hero's story
SARIS CYCLING
Telling the Hero's story
Saris Cycling makes products for serious cyclists that measure power and help you train. But they were stuck in a functional benefit war. After some qualitative research we found that cyclists believe that they have more to give if they could just find it. The idea, "The Power is in You" was hatched. We walked away from the common cycling visuals of some idealized world and instead opted for celebrating pain. It's a classic hero archetyipical story.
The honesty was rewarded with a 42% increase in sales all attributed to the advertising.
Saris Cycling makes products for serious cyclists that measure power and help you train. But they were stuck in a functional benefit war. After some qualitative research we found that cyclists believe that they have more to give if they could just find it. The idea, "The Power is in You" was hatched. We walked away from the common cycling visuals of some idealized world and instead opted for celebrating pain. It's a classic hero archetyipical story.
The honesty was rewarded with a 42% increase in sales all attributed to the advertising.
MILIO'S SANDWICHES
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Think + Make Brand Creators
ROTH CHEESE
Rebranding: Can cheese be an adventure?
Roth Cheese creates award winning cheeses but the problem was they were a house of brands. Our charge was to recreate the brand architecture to a branded house.
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We began by integrated the package design into one coherent look which helped create a unified brand at the deli counter.
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We then found the brand story, which existed in the product itself. Roth's elevated taste profiles suggested a brand that appealed to adventurous foodies. People who are always searching for the next thing to excite their palate. An Explorer story was hatched. The campaign raised distribution by 24%.
A brand film helped define the vibe of the brand. Entirely differentiated from any other cheese brand.
