MILIO'S SANDWICHES
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BRANDS BUILT WITH CREATIVE THINKING
Brands are built on strategy. But great brands are born from an idea, and ideas are born from creative thinking.
At Think+Make, we work creatively to weld brand strategy to an organizing brand idea. Think of it as two-part epoxy for branding. This helps to create brands that are strong and create ideas that attract people to your brand.
MILIO'S SANDWICHES
Milio's Sandwiches is a sub sandwich shop that has the tall task of competing with the likes of Subway, Jimmy Johns and about a million others. After doing some research we found that very regular women and men came there for a small break from their otherwise trying day. They're not looking for haute cuisine, just a decent sandwich. After all the things they put up with? They deserve a little reward. It's a regular guy/gal archetype and a very resonant story.
We've all done it.
We created a way for people to make their own "I Deserve a Decent Sandwich" campaign.
We had a street team (interns) find cars that had parking tickets on them (surprisingly easy) and put MIlios coupons on them. Takes a little sting out of a bad situation.