SARIS CYCLING
Telling the Hero's story
SARIS CYCLING
Telling the Hero's story
Saris Cycling makes products for serious cyclists that measure power and help you train. But they were stuck in a functional benefit war. After some qualitative research we found that cyclists believe that they have more to give if they could just find it. The idea, "The Power is in You" was hatched. We walked away from the common cycling visuals of some idealized world and instead opted for celebrating pain. It's a classic hero archetyipical story.
The honesty was rewarded with a 42% increase in sales all attributed to the advertising.
Saris Cycling makes products for serious cyclists that measure power and help you train. But they were stuck in a functional benefit war. After some qualitative research we found that cyclists believe that they have more to give if they could just find it. The idea, "The Power is in You" was hatched. We walked away from the common cycling visuals of some idealized world and instead opted for celebrating pain. It's a classic hero archetyipical story.
The honesty was rewarded with a 42% increase in sales all attributed to the advertising.
MILIO'S SANDWICHES
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Think + Make Brand Creators
MARSHFIELD CLINIC
Telling the Hero story in a world of Caregiver brands
Most of healthcare is predictable. How much do we care? Oh, we care SO much. Same, same.
We did research with a clinical psychologist and discovered that when people feel healthy they live a hero's story.
Much of the work managed to not only get recognition from the Clios but it also turned around a steep decline in unique patient visits. The idea, an observation of the human condition and how good health affected people was differentiated in a boring and predictable category.
It was all based on an organizing idea: Don't just live. Shine. Which is what good health give you. The work helped create a legacy idea.
In this first three spots, we found data that supported how making small changes in your life can add up to doing something bigger. For instance, just stopping smoking for a short amount of time. Or doing just a small amount of exercise can change your health and outlook. All Clio winners.
When you have great health you can enjoy all life's moments. We chose to celebrate the small things that are often moments when good health has a shining moment. We executed this idea in almost every way possible. If you'd like to see more, just ask. We just ran out of room here.