BRIGGS & STRATTON
Making an engine matter with a hero's story
Briggs & Stratton came to us to help them launch a new brand initiative "You Powered." We found brand stories and created video content that garnered over a two million views, appeared on the Today Show, was promoted by several Hollywood notables and made Rodney, the guy who simply started mowing lawns for the elderly, famous.
We launched the Briggs & Stratton quieter mower with a campaign that asked people what they thought a lawnmower sounded like. We got incredible response and some really neat content that could be repurposed. Not to mention we beat out Sqare Bob Sponge Pants for a Shorty Award. You can't say that everyday.