A pioneer brand
Merging two companies required finding common ground. Archetypes helped us discover where both companies had strengths. In a sea of caregivers, we wanted to own and archetypical space that was distinctive for two companies who were on the cutting edge of healthcare in terms of using machine learning. The Pioneer created an own able and energetic place to live.
The new company's vision was to connect people to health and make the world a healthier place. The name "Icario" comes from Icaria, one of the eight places where people live longer, healthier lives. The resulting logo has a series of connected letters. The color palette is vibrant and exciting which differentiates it from the normal conservative healthcare world
The brand guide was created to contain all the important brand elements