Making a stroller stand for adventure.

BOB Gear makes the Jeep of strollers. They're tough as nails but also priced like a Range Rover. Our challenge was to find the story the brand could tell that made it more than a way to get kids from point A to point B. We found parents want to raise kids that love the outdoors, BOB Gear became the Explorer archetype, which differentiated them from other stroller brands and gave them a compelling story and  point-of-view. 

The logo and identity was updated to reflect the

new archetype.


A manifesto for consumer trade shows launched the new brand.

One of the major competitors for BOB is themselves. They simply don't wear out so the secondary market actually cuts into their sales. We developed a trade-in campaign to help alleviate this problem.