BOB GEAR STROLLERS
Making a stroller stand for exploration and adventure.
BOB Gear makes the Jeep of strollers. They're tough as nails but also priced like a Range Rover. Our challenge was to find the story the brand could tell that made it more than a way to get kids from point A to point B. We found parents want to raise kids that love the outdoors, BOB Gear became the Explorer archetype, which differentiated them from other stroller brands and gave them a compelling story and point-of-view.
The logo and identity was updated to reflect the