MERRELL OUTDOOR GEAR
Recalibrating a brand with the Explorer story
Merrell is ostensibly a shoe company who wanted to be known more for outdoor gear. We created a campaign that reminded people what being outdoors does for you and attached Merrell's brand to that concept. The story is a classic explorer story reminding people what an adventure the outdoors can be.
A brand film that helped introduce the vibe of the brand to the internal stakeholders.
Strategically placed outdoor.
Pop-up stores in urban environments
In-store display