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Recalibrating a brand with the Explorer story

Merrell is ostensibly a shoe company who wanted to be known more for outdoor gear. We created a campaign that reminded people what being outdoors does for you and attached Merrell's brand to that concept.  The story is a classic explorer story reminding people what an adventure the outdoors can be.  

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A brand film that helped introduce the vibe of the brand to the internal stakeholders. 

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Strategically placed outdoor. 

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Pop-up stores in urban environments

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In-store display

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